Starting your own business is one of the most rewarding things you can do with your life.
  I've done it, now I'm inviting you to do it with me. ”
-Will Dean, CEO & Founder of Tough Mudder

Bootcamp by the Numbers

Size of Instant Customer Base
Media Impressions in 2016
Territories available
Territories Reserved in the first two weeks

Our Owner Operators


The Tough Mudder team’s support in marketing helped us achieve something we would never have been able to do with another entity.
- Jason


Opening a new business, you worry, ​Where will I get new customers?​ With Tough Mudder, you already have access to their incredible database.
- Alona


The global power of the Tough Mudder brand combined with the incredible support team from the HQ made the decision to buy into Tough Mudder Bootcamp a no-brainer
- Henry

The Sales Process


Speak with Dan, Director of Sales to see if you're a fit.


Attend a Discovery Day: come to TMHQ, meet the team, hear the founding narrative and experience the product


Onboarding, real estate and construction begins

Unparalleled support

From Day 1, you are assigned a point of contact on the dedicated franchise support team

Support planning your pre-launch marketing campaign and Grand Opening

Best-in-class franchisee training

360 marketing campaign support throughout the year

Franchisee Requirements

  • Passionate about fitness and entrepreneurship
  • Understanding of Tough Mudder brand and community
  • Meet capital requirements ($125K Liquid and $400K net worth)

Market Requirements

  • 3,000 - 3,500 sq. ft real state footprint
  • Class A retail and mixed-use properties
  • Strong co-tenants such as grocery stores, fast-casual restaurants, personal services, etc
  • Convenient, accessible locations in daily commuter pattern

Franchise Opportunities in the US & Abroad

We offer franchise opportunities in all 50 states as well as territories internationally. Opportunities are going quickly, so contact us today. Studio locations coming soon or under evaluation:

  • Available for franchising
  • Limited availability
  • Where we are