The TMB Difference

All Eyes On Us

Tough Mudder is one of the most globally recognized and beloved names in sports.

Built In Customer Base

Millions of highly engaged and loyal customers have made Tough Mudder a leading lifestyle brand. We can introduce you to the folks who already eat, breathe & sleep Tough Mudder in your markets.

Live Events Everywhere

Epic live events in markets across the globe keeps the brand top of mind 365 days a year. Expect to be able to activate on site for free and meet your future members.

We Are Marketing Geniuses

Tap into the brililiant marketing minds at Tough Mudder for continuous 360 marketing support. Ride the wave as we are on TV, social media and outdoor all year long.

By The Numbers

We did the math and it all adds up to owning a Tough Mudder Bootcamp franchise being the best decision of your life.
Size of Instant Customer Base
Media Impressions Last Year
Collective Social Media Followers
Tough Mudder Tattoos

“Starting your own business is one of the most rewarding things you can do with your life. I’ve done it, now I’m inviting you to do it with me.”

Will Dean
CEO & Founder of Tough Mudder

Our Team

Cathrin Bowtell
Cathrin is a leading executive in the studio fitness industry. At TMB, she oversees every element of the brand through guided concept creation, roll-out and scaling efforts. She previously led strategy for the indoor cycling boutique concept FLYWHEEL after many years at Boston Consulting Group.
Dan Henry
Dan comes with a strong sales & franchise development background hailing from Dessange Group and Get In Shape for Women. He leads up both international & domestic franchise development & sales for TMB.
Josh Reed
Josh comes to TMB with over a decade of experience in the health and wellness industry working with franchise systems across household name brands. He has an extensive background in all things operations, training, project management, & sales techniques.
Eric Botsford
Eric is a 10 year experienced CrossFit athlete, gym owner and professional trainer. He applied his broad experience from CrossFit, fire-fighting, and NCAA Division 1 coaching to the development of Tough Mudder Bootcamp. He has also MC’d over 32 Tough Mudder events and run more than 25 courses, including World’s Toughest Mudder.

Ready For Action? We Thought So.


Fill out the intro questionnaire.


Speak with Dan, Director of Sales to see if you’re a fit.


Attend a Discovery Day to experience the product.


If you’re selected – onboarding, real estate, and construction begins.

If You've Got It All, You Can Have It All

Franchise Requirements

  • icon/check Created with Sketch. Entrepreneurial and fitness minded
  • icon/check Created with Sketch. Capital requirements of at least $400K net worth
  • icon/check Created with Sketch. Tough Mudder brand and community expertise

Space Requirements

  • icon/check Created with Sketch. 3,400+/- sq. ft real state footprint
  • icon/check Created with Sketch. Class A retail and mixed-use properties
  • icon/check Created with Sketch. Locations that are convenient and accessible

Franchise Availability In The US

Available Territory
Limited Availability
Units Opening

Contact Us Today And Own A TMB Before Opportunities Run Out.

Introduce Yourself